B2B In the middle of the future century. B2B International Consultants takes business action based on a hierarchy of achievement. We start From zero to the highest level and around self-actualization. At Bain, we've built a connection on understanding why customers --humans -- take action. In B2B consulting, it's from the most simple, to the highest level, around self-fulfillment and even self-transcendence. At its core, there are b2b Elements of Value, organized into ten endless blocks. Companies perform well or not so well in those elements. Often, it's over performance on just a few, one or two, that disproportional drive growth and profit-taking in a market. We believe that the Elements of Value is a fundamental tool for navigating the waters of digital disruption and commoditization. It gives business leaders the ability to see over the horizon and to understand the deep of why? What their customers want, make bets in their markets to address those, and ultimately outgrow their competition. We take B2B to the future level.